For the well-prepared business, a storm does not have to mean walking a tightrope.

Businesses can weather a storm with data protection

Stephen Perkins

It is not often that a natural disaster strikes. But when one does, the results can be disastrous – particularly for small businesses, which are traditionally less prepared to cope with disaster scenarios than larger enterprises. For companies that lack the proper data recovery infrastructure, this alone can prove too cumbersome to surmount. The potential for business devastation caused by severe weather is back in the spotlight with the release of several reports detailing the current condition of enterprises impacted by Hurricane Sandy.  

Reports point to steep recovery costs for small businesses
Recovering from a storm is no easy feat, but when that storm is as devastating as Sandy, that recuperative period becomes even more challenging, if it happens at all. According to a survey of 950 businesses in the area impacted by the storm, 33 percent of respondents said they incurred financial damages stemming from the incident. One year after the storm, a mere 36 percent are returning a profit, while the rest are either breaking even or operating at a loss. As far as where the damages come from, 43 percent pointed to utility or service disruption. For businesses that have not performed a data backup online, the even temporary outage of a utility like electricity can very quickly lead to an irrevocable loss of company data. That is because while insurance exists for things like property and floods, there is not much insurance for data that was maintained internally in a company without a digital backup. Data like this cannot be replaced, and the loss of it can very easily lead to a business having to shut its doors. 

As another report on business storm recovery released by the City of New York attests to, there are many ways city and state authorities have lent a helping hand in getting companies of varying sizes get back on their feet. Part of the recovery effort includes a generous loan and grant program that funnels money into restoring enterprises hit hard by the storm. The loan and grant program alone has so far raised $42 million toward business relief efforts, and its activities continue. But no amount of money can save the data of businesses that did not choose to perform a cloud backup.

Expert: Businesses must be prepared for severe weather
As president of National Storm Shelters LLC, Jeff Turner knows a thing or two about the ability of storms to cause massive enterprise damages. Opining in the Nashville Business Journal, Turner pointed out that the businesses that actively protect their assets are the ones most likely to weather a major storm without having to shut down. 

"In today's world of virtual asset management, it's crucial that you prepare for the worst — the downfall of your company's computers and servers," he wrote. But he added that the solution is simple, and happens "by investing in a cloud-based disaster recovery service that can keep your company up-and-running."

Categories: Cloud Backup, Data Protection, Disaster Recovery