Utilizing backup services can ensure business continuity in the aftermath of a disaster.

Ensuring business continuity through data backups

Stephen Perkins

Ensuring business continuity has always been a top priority for small- and medium-sized business owners. However, the era of big data and digitized documents and communications has fundamentally changed the way enterprises approach protecting their most valuable data. As information accumulates over the course of many years, along with the majority of server workloads shifting to cloud-based solutions, data protection and secure storage are key attributes for business continuity.

Even if SMBs are located in areas where natural disasters like hurricanes, tornadoes and earthquakes are uncommon, other disruptive events like fires, floods and catastrophic power failures can happen anywhere, anytime and to anyone. If an entire organization's data is stored in one in-house location, the chances of bouncing back to normal operating procedures are practically impossible. Having data storage and disaster recovery procedures in place before a calamity greatly improves the positioning of SMBs to get back on the right track. 

Leveraging data backup services not only guarantees company information is protected through advanced security measures, The Royal Gazette contributor Derek Hardy explained. They also assist SMBs with data recovery in the wake of a disaster situation.

The advantages of cloud, online and server-based backups are not just limited to storage and recovery. For example, if a business's building is destroyed, the company's data can be readily accessible to owners and employees in any location, allowing them to work from home and remain productive. Although they may be sympathetic, customers are not always willing to wait out the rebuilding process. The ability to retrieve data and get back to clients exemplifies a strong and successful business model that is truly customer focused. 

An Information Security Media Group interview with Dan Shannon, who runs the consulting services division for Fidelity Information Services, offered some insight based on his experience working with customers in the aftermath of Superstorm Sandy last year. 

"All those potential [customer] touchpoints really need to be covered in any disaster-recovery scenario," Shannon said. "Your brand is your most important asset and you really need the continuity of the touchpoints with your customers and the quality of the interaction with those customers."

Categories: Cloud Backup, Data Protection, Disaster Recovery, Online Backup, PC Backup, Server Backup